Ascending Growth: Improve Customer Value. Drive Business Growth. Elevate Your Career. - Paperback
Ascending Growth: Improve Customer Value. Drive Business Growth. Elevate Your Career. - Paperback
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by Eve Chen (Author), Ljubica Radoicic (Author), Brett Cowell (Author)
"A must read for every B2B marketer..." - Thomas Barta, co-author of #1 marketing leadership book, 'The 12 Powers of a Marketing Leader".
Improve Customer Value. Drive Business Growth. Elevate Your Career.
Ascending Growth is a must-read book for marketers and leaders who seek proven frameworks and insights that will help Marketing ascend from revenue generator to strategic growth enabler and beyond.
The book introduces The Growth Experience (GX) model as a means to challenge limitations and find growth opportunities, enabling organizational alignment and seeking a "win-win-win" at the overlap of organizational growth, people growth, and customer growth. The authors use their combined six decades of marketing and organizational change experience to empower your success as a leader. They demystify both the "what" and "how" of growth using the Revenue Generation Value Chain (RVC) and Ascending Growth Method (AGM) frameworks introduced in the book, and support these with frequent distinctions, real-world examples, and case studies.
Are you ready to grow?
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