{"product_id":"myths-of-branding-dispel-the-misconceptions-and-become-a-brand-expert-hardcover","title":"Myths of Branding: Dispel the Misconceptions and Become a Brand Expert - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSimon Bailey\u003c\/b\u003e (Author), \u003cb\u003eAndy Milligan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eMyths of Branding\u003c\/b\u003e\u003c\/i\u003e, written by renowned branding experts \u003cb\u003eAndy Milligan\u003c\/b\u003e and \u003cb\u003eSimon Bailey, \u003c\/b\u003e explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eMyths of Branding\u003c\/b\u003e \u003c\/i\u003euses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the Business Myths series...\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The \u003cb\u003e\u003ci\u003eBusiness Myths\u003c\/i\u003e\u003c\/b\u003e series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAndy Milligan\u003c\/b\u003e is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of \u003ci\u003e\u003cb\u003eOn Purpose\u003c\/b\u003e\u003c\/i\u003e and \u003ci\u003e\u003cb\u003eBold\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eSimon Bailey\u003c\/b\u003e is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded 'Agency of the Year' by\u003ci\u003e Marketing Magazine\u003c\/i\u003e.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 25, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44407945134131,"sku":"9781398608177","price":119.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/2191\/6467\/files\/eUxTMElXTUc1TGFnaThKV0R4M1F5Zz09.webp?v=1780647369","url":"https:\/\/thereadinghousebookcompany.com\/products\/myths-of-branding-dispel-the-misconceptions-and-become-a-brand-expert-hardcover","provider":"The Reading House Book Company","version":"1.0","type":"link"}