{"product_id":"so-you-want-to-be-customer-centric-8-steps-to-profitable-customer-relations-paperback","title":"So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlain Thys\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhen it was first published in 2011, So You Want to Be Customer-Centric? was one of the first executive guides to put customer-centricity on the agenda. In just 99 pages, it challenged leaders to move beyond rhetoric and put customers before quarterly profits and politics. More than a decade later, its message remains as relevant as ever. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis straight-talking action guide shows how to focus on customers despite budget constraints, corporate silos, or ambivalent data - not because it's nice, but because it's profitable. It also includes classic case studies and insights from executives at C\u0026amp;A, ING, Lexus Europe, L'Oréal Group, Orange Business Services, Philips, Sanoma Magazines International, and the World Economic Forum.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFor over 25 years, Alain Thys has worked on every side of the corporate fence. Now he is on a mission to make the world a more customer-friendly place. To this end, he writes and presents on customer-centricity while managing the international customer strategy boutique Futurelab.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 102\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.21 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 14, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44864884768819,"sku":"9781463785147","price":39.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/2191\/6467\/files\/VTMQAFGXSU9781463785147.webp?v=1789430790","url":"https:\/\/thereadinghousebookcompany.com\/products\/so-you-want-to-be-customer-centric-8-steps-to-profitable-customer-relations-paperback","provider":"The Reading House Book Company","version":"1.0","type":"link"}