Sustainable Tourism Marketing - Hardcover
Sustainable Tourism Marketing - Hardcover
Details
by Eduard Cristobal-Fransi (Guest Editor), Natalia Daries (Guest Editor), Berta Ferrer-Rosell (Guest Editor)
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
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