The American Entrepreneur Volume II: Navigating the Unexpected - Hardcover

by Kathleen Tracy (Author)

It is commonly assumed that successful founders are driven by money. But most of them will tell you they are fueled by a passion for their product or service and by the opportunity to solve a problem and make life easier, better, less expensive.

One of the defining traits of an entrepreneur is the ability to spot an opportunity and imagine something where others have not. They have a curiosity that identifies overlooked niches, emerging markets, and consumer expectation, putting them at the forefront of innovation and strategic disruption.

Each of the dynamic entrepreneurs profiled in this book embody the special combination of skill sets, personality, and determination needed to succeed in today's uncertain economy, while also providing mentorship for the next generation of entrepreneurs.