{"product_id":"the-personality-of-power-a-theory-of-fascism-for-anti-fascist-life-paperback","title":"The Personality of Power: A Theory of Fascism for Anti-fascist Life - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBrian Massumi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"I am the Chosen One!\" With this exclamation Donald Trump crowns the national exceptionalism his base upholds with a claim of personal exceptionalism. He leaves no doubt as to the emotional note: \"I am your vengeance!\" He personifies reaction for the masses. Except, in today's microsegmented social media environment the \"masses\" no longer exist. Fascism's cultural conditions have shifted. In \u003ci\u003eThe Personality of Power\u003c\/i\u003e, Brian Massumi retheorizes the conditions of contemporary fascism through the prism of Trump's persona. Older theories based on identification of the masses with a charismatic leader no longer hold. Rather, an affective regime of reaction agitates bodies and orients lives at the molecular level. Massumi examines this agitation in relation to race, gender, personhood, and conspiracy thinking. \u003ci\u003eThe Personality of Power\u003c\/i\u003e is a political treatise on fascism and its precursor movements, coupled with a philosophical inquiry into becoming reactionary as a collective process. Massumi calls the very concept of the person into question, asking what collective personhood means concretely. Nothing less than an alternative political logic is needed, turned to the task of thinking collective individuation.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eBrian Massumi is a Canadian philosopher and social theorist, and, until recently, Professor of Communication at the University of Montreal. He is the author of many books, including \u003ci\u003eCouplets\u003c\/i\u003e, \u003ci\u003eOntopower\u003c\/i\u003e, \u003ci\u003eThe Power at the End of the Economy\u003c\/i\u003e, and \u003ci\u003eParables for the Virtual\u003c\/i\u003e, all also published by Duke University Press.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44246204448819,"sku":"9781478031598","price":119.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/2191\/6467\/files\/9pb_haAsKU9781478031598.webp?v=1777667116","url":"https:\/\/thereadinghousebookcompany.com\/products\/the-personality-of-power-a-theory-of-fascism-for-anti-fascist-life-paperback","provider":"The Reading House Book Company","version":"1.0","type":"link"}