{"product_id":"win-at-all-costs-inside-nike-running-and-its-culture-of-deception-paperback","title":"Win at All Costs: Inside Nike Running and Its Culture of Deception - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMatt Hart\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"After years of rumors and speculation, Matt Hart sets\u003cbr\u003eout to peel back the layers of secrecy that protected the most powerful coach\u003cbr\u003ein running. What he finds will leave you indignant--and wondering whether\u003cbr\u003eanything in the high-stakes world of Olympic sport has truly changed.\" --Alex\u003cbr\u003eHutchinson, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eEndure\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eGame of Shadows\u003c\/em\u003e meets \u003cem\u003eShoe Dog\u003c\/em\u003e in this\u003cbr\u003eexplosive behind-the-scenes look that reveals for the first time the unsettling\u003cbr\u003edetails of Nike's secret running program--the Nike Oregon Project.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn May 2017, journalist Matt Hart received a USB drive\u003cbr\u003econtaining a single file--a 4.7-megabyte PDF named \"Tic Toc, Tic Toc. . .\".\u003cbr\u003eOpening the file, Hart realized he was in possession of a stolen report\u003cbr\u003eprepared a year earlier by the United States Anti-Doping Agency (USADA) for the\u003cbr\u003eTexas Medical Board as part of an investigation into legendary running coach\u003cbr\u003eAlberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and\u003cbr\u003etheir Nike-sponsored runners, including some of the world's best athletes. \u003c\/p\u003e\u003cp\u003eThe information Hart received was part of an unfolding story\u003cbr\u003eof deception that began when Steve Magness, an assistant to Salazar, broke the\u003cbr\u003eomertà--the Mafia-like code of silence around performance-enhancing drugs and\u003cbr\u003egray-area tactics among those involved--and alerted the USADA. He was soon\u003cbr\u003efollowed by Olympians Adam and Kara Goucher, who risked their careers to become\u003cbr\u003ewhistleblowers on their former Nike running family in Beaverton, Oregon. They\u003cbr\u003erevealed a cult-like environment where athletes were pushed beyond the bounds of\u003cbr\u003ehuman athletic ability at the expense of competing with integrity: where\u003cbr\u003erunners' declining mental and physical health was neglected while they were\u003cbr\u003eencouraged to misuse supplements and prescription medications with the help of\u003cbr\u003ecomplicit medical professionals. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCombining sports drama and business exposé, \u003cem\u003eWin\u003cbr\u003eat All Costs\u003c\/em\u003e tells the full story of Nike's secretive running program, \u003cbr\u003euncovering a cutthroat corporate culture of systemic cheating, gender\u003cbr\u003ediscrimination, drug misuse, and medical malpractice. Shocking in the extent of\u003cbr\u003eits revelations, \u003cem\u003eWin at All Costs\u003c\/em\u003e opens readers' eyes to the reality\u003cbr\u003ethat rigged competition is widespread and entrenched--even at one of the most\u003cbr\u003eprestigious sports brands in the world. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 8.05 x 5.34 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 21, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44502019309619,"sku":"9780062917782","price":54.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/2191\/6467\/files\/Nwzx5gaxMP9780062917782.webp?v=1783596906","url":"https:\/\/thereadinghousebookcompany.com\/products\/win-at-all-costs-inside-nike-running-and-its-culture-of-deception-paperback","provider":"The Reading House Book Company","version":"1.0","type":"link"}